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Döring. James Döring

Scoreboard for the change.


The salary gap in the job market on a football scoreboard.
In Brazil, women still receive 20% less than men.
We took this salary difference to the final of the São Paulo Women's Football Championship:
each goal was worth the same as women's salaries compared to men's. Which was: 1 goal = 0.8.





And then the tournanment MVP said about the activation in the award speech
.
@Betc/Havas
Copywriter: James Döring
Art Director: Diego Canhisares, Milena Cabral
CD: Gabriel Sotero, Murilo Melo
ECD: Andrea Siqueira
Audio: Canja
Video: Sentimental



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