Save The Paws
Millions of paws are burning because floor temperature is a way hotter than in the air, and the humans don't feel it (tks shoes).So we create an alert that only appears when the ambient reaches 27ºC = 52ºC on the floor
and a technology that warns humans when is too hot to walk their pets.
Publicis
Copywriter: James Döring
Art Director: Carolina Marques
ACD: Leandro Hermann
CD: Laura Azevedo, Leandro Pinheiro, Arturo Marenda