Info

Döring. James Döring 


Her. She.


Noticed? So, Women have been in Hershey's name since 1894, but no one has ever noted. 
In 2020, we made space for them in our chocolate bars to show more than this, showcasing their artistic talent as singers, writers, illustrators, and more.
We've proved there are many huge, talented her and she is right in our face, just waiting for us to see them.
This project became a brand platform and was scaled globally.




Copy: The first chocolate which actually is good to your ears.
Copy: Best seller at the treat section.
Copy: Good music sticks to your mouth.
Copy: Renaissance. Impressionism. Surrealism. Chocolatism.







@Betc/Havas
Copywriters: James Döring, Rodrigo Casanovas
art directors: Diego Canhisares, André Batista, Fernanda Peka, Milena Cabral
CD: Gabriel Sotero, Murilo Melo
ECD: Andrea Siqueira
Audio: Canja
Video: Modernista





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Other options:
Go Home;
See the best place in the world for me;
Say hello;
Say goobye.